Southampton FC

Match Day Fan Engagement & Sports Presentation

Teri Jeynes developed her expertise as part of the full-time team at Southampton FC. Leading her Match Day and Non-Match Day Engagement Team focusing on Sports Presentation. She had brand development input into designing a new mascot for the club, development of match day visuals and entertainment outside the stadium footprint and delivered a pioneering light show alongside Stadium FX which was delivered in 2019.

The organisation’s key performance focus was to increase and maintain match day engagement via NPS & post-match survey, despite variable on pitch results the team were able to develop match day into new sector leading territory allowing for successful build in future years.